Community Health issue Impacting the Health Profession Research Paper - 1

Community Health issue Impacting the Health Profession - Research Paper Example y health issues started sprawling up in the United States and therefore necessitated a change in the health profession more so the increased adoption or application of technology in the health practice. Presently, cancer is one of the most common and thorny health issue in the United States and it has contributed to the death of many people. Johnson (2011) stated that previously cancer was not prevalent as it is today and it used to affect mostly the older people but nowadays there are cases of young children even below the age of one year being diagnosed with cancer. Johnson (2011) stated that these increased cases of cancer in the United States had lead to the health profession undertaking some changes in order to tackle this rising issue. For example, increased cases of cancer have lead to an increase in the number of health workers who are being trained specifically on how to care and conduct treatment for cancer patients. Secondly, the health profession has adopted advanced technology for cancer screening and treatment. Thirdly, medical health professionals regardless of specialization are being taught on basic techniques of diagnosing cancer. Johnson (2011) stated that issues of drugs and alcohol abuse in the United States rose by 70% in the past decades, equally the disorders associated with drugs and alcohol abuse have also increase in equal measures as the national cost or government expenditure of dealing with cases of drugs and alcohol abuse. According to Johnson (2011), alcohol, marijuana, and cocaine are the most common in the American community and recent figures indicate there is an increase in the abuse of prescription-type psychotherapeutic drugs. The health profession has witnessed certain changes due to the issue of drugs and alcohol and one of the changes is the increased monitoring and control of controlled drugs within the healthcare centers. Additionally, health professionals have been made to be more accountable for the drugs they handle

The explosive growth of RyanAir Company

The explosive growth of RyanAir Company The Ryanair Company is undoubtedly one of the most remarkable entrepreneurial stories of the past 10 years in Europe. Furthermore that Ryanair has developed a very outspoken communication style, using advertising and media to a great deal to publicize its revolution in air travel. Ryanair was Europes original low-fares airline and it is still Europes largest low-fares carrier. In the current year Ryanair will carry over 35m. passengers on 300 low fare routes across 21 European countries. Ryanair has 15 European bases and a fleet of over 100 brand new Boeing 737-800 aircraft, with firm orders for a further 125 new aircraft, which will be delivered over the next seven years. These additional aircraft will allow Ryanair to double in size to over 70m. passengers p.a. by 2012. Ryanair currently employs a team of 2,700 people, comprising over 25 different nationalities. Furthermore Ryanair continues a rapid growth in 2005. They started the year by launching two new bases at Liverpool John Lennon Airport and at Shannon in the West of Ireland. In February Ryanair announced orders for a further 70 firm aircraft from Boeing as well as 70 options. This takes Ryanairs total order with Boeing to 225 firm aircraft and 200 options. These new aircraft, which will be delivered between 2005 and 2012, will allow Ryanair to grow to over 70m. passengers per annum, proving that Ryanair is not just Europes original low fares airline, but remains Europes biggest low fares airline, as well as the only airline offering the lowest fares in every European market. http://www.grin.com Aims and objective: Aim of this report is to evaluate the given case study on the topic of Ryanair the low-fares airline by Eleanor OHiggins and critically analysing the current strategy of Ryanair to become successful in the European airline industry while airline business is struggling in Europe. The objectives of this report are as follows. Undertake an environmental analysis of the European airline industry with implications for the budget sector and Ryanair in particular. Analyse how Ryanair has been successful in the European budget airline industry. From the above analysis, critically assess the sustainability of Ryanairs strategy. Research methodology: In this report secondary research method also known as desk research, is being used. secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. With this form, researchers will consult previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. The relatively low expense in comparison to primary research is the main advantage of this research, as no new research needs to be commissioned. However, its main disadvantage is that the data used in the analysis may be out-dated and therefore return inaccurate results. (www.marketresearchworld.net,) Environment Analysis: The environment is what gives organisations their means of survival. (Johnson et al 2008) We can distribute the environment into layers as follows. Source: (Johnson et al 2008) The Macro-Environment: The macro-environment is the highest level layer. This consists of broad environmental factors that impact to a greater or lesser extent on almost all organisations.(Johnson et al 2008) Macro environment is out of control of any organisation but it could influence the organisations overall activities and functions. The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization (Tsiakkiros, 2002). To analyse the macro-environment there is a framework which helps to analyse Political, Economical, Socio-Cultural, Technological, Ecological and Legal factors called PESTEL. This analysis of is therefore often known as Pest analysis (Johnson, Scholes, 1999). PESTEL analysis of Ryanair: Political On May 1, 2003, it will mark one of the most important days in recent European history, the continent will see the biggest expansion of EU to date when ten states become new members. For Ryanair new markets will open which suits its growth plans. Stansted airport, owned by BAA, is one of the most rapidly growing airports in Europe (www.baa.co.uk/). BAA plans to build a second runway and terminal there, accompanied by necessary rail and road infrastructure, aiming to double passenger capacity within ten years. Stansted is Ryanairs London base and an expansion would enable substantial traffic increases thereby facilitating consolidation (Johnson Scholes 2002). The Civil Aviation Authority (CAA) is responsible for setting à ¢Ã¢â€š ¬Ã‚ ¦price caps on airport chargesà ¢Ã¢â€š ¬Ã‚ ¦at airports designated by the Secretary of State (www.caa.co.uk). One of these is Stansted, which has hitherto à ¢Ã¢â€š ¬Ã‚ ¦benefited from discounted airport charges and cross-subsidy from the higher charges paid by the airlines at Heathrow and Gatwick airports (Done 18/12/03). CAAs new requirements command airport financing without cross-subsidisation on a stand-alone basis. Consequently discounts will be removed and charges possibly increased. Ryanair has protested as it will raise its costs (Done 20/10/03). Economical Opec aims to keep oil prices within the agreed band of US$22-US$28/bbl (www.opec.org). However, with crude oil now à ¢Ã¢â€š ¬Ã‚ ¦standing at close to $33 a barrelà ¢Ã¢â€š ¬Ã‚ ¦ (www.bbc.co.uk) near a 13-year high, Opec considers increasing its target. With a tight US gasoline market, low inventories and an upsurge in fighting in Iraq, oil prices look likely to remain high or rise Ryanair faces persistently high or rising fuel prices. Sociocultural Holiday home ownership in Europe is increasingly common for Britons. During Christmas sales boomed and analysts believe it will continue as customers are à ¢Ã¢â€š ¬Ã‚ ¦encouraged by the highest employment figures in 28 years, low interest ratesà ¢Ã¢â€š ¬Ã‚ ¦ (Insley 18/01/04) and other favourable borrowing conditions. Ryanair services regional airports, opening up the European countryside to buyers, and this trend means an increase in the possible customer base (Insley 08/02/04). The over-55s now represent approximately one third of most EU-countries populations, and the figure is increasing. Because of better healthcare and financial planning, a significant proportionà ¢Ã¢â€š ¬Ã‚ ¦of senior citizensà ¢Ã¢â€š ¬Ã‚ ¦ are able to indulge in high levels of leisure-orientated consumptionà ¢Ã¢â€š ¬Ã‚ ¦ (Brassington Pettitt 2003). Analysts recommend developing specific marketing strategies for this market highlighting its growing importance (Lohmann Danielsson 2001). Ryanair here has an opportunity to increase its market share. Technological New technology will allow mobile phone and broadband use on-board. Carriers, including Ryanair, can thus increase ancillary services by offering on-line shopping, TV screenings and mobile phone usage against a fee. Furthermore, the satellite link could boost operating efficiency by being used to monitor planes, giving early warnings of problems to ground crews, thereby enhancing safety and minimising grounding (Economist 01/03/03 Economist 01/04/04). Environmental A recent White Paper emphasised à ¢Ã¢â€š ¬Ã‚ ¦the environmental importance of including aviation within the global emissions-trading schemeà ¢Ã¢â€š ¬Ã‚ ¦ (Newman 03/12/03), aimed at providing financial incentives for companies to cut greenhouse-gas emissions and to tax aviation fuel across EU. Presently an increase in air passenger tax is planned, which doubles the  £5 and  £20 economy passengers currently pay for short- and long-haul flights. This will raise Ryanairs prices, possibly deterring the most price-sensitive customers. Legal Ryanair uses mainly secondary airports which enables negotiation of favourable deals with the owners. At Charleroi Ryanair was given 50% off landing fees plus contributions to local amenities, training and marketing costs against guarantee of à ¢Ã¢â€š ¬Ã‚ ¦a certain level of business for 15 years (FT 10/11/03). However, unfair competition was claimed and the European Commission (EC) decided that discounts on landing fees and ground-handling services are illegal, and ordered Ryanair to pay back  £3m. Ryanair fears that high-fare airlines and expensive hub-airports will lobby the EC into investigating other deals, using Charleroi as precedent (Done 29/01/04). Porters Five force analysis The PESTEL factors are important in a relative way as they usually affect all firms in the industry (Bowman Asch 1987). Hence, organisations should also examine their more immediate environment/industry, à ¢Ã¢â€š ¬Ã‚ ¦the group of firms producing products that are close substitutes for each other (Porter 1980). This analysis examines five competitive forces: potential entrants; buyers; substitutes; suppliers and industry competitors, which determine level of industry competition and profitability. Applying this to the budget airline industry enables identification of opportunities and threats to Ryanair in its business environment (Johnson Scholes 2002). Threat of new entrants High start-up costs needed for aircrafts, reservation systems and promotion, negates threat to some extent (Gilbert et.al 2001). The over-crowded market means à ¢Ã¢â€š ¬Ã‚ ¦there are too many budget aircraft playing Europes skies for too little money (Clark 07/02/04). As Europes skies are congested there is a lack of slots (Hanlon 1989) forcing new entrants into secondary airports and less profitable routes. Due to incumbents cost advantages, such as economies of scale and experience curve effects, price wars can be launched against newcomers. However, the market is expanding which pulls in new entrants and reduces the effect of entry barriers (Johnson Scholes 2002). Bargaining power of buyers Price dominated short-haul market with little or no product differentiation. Buyers thus face low switching costs (Porter 1980) As price is à ¢Ã¢â€š ¬Ã‚ ¦more important to passengers than productà ¢Ã¢â€š ¬Ã‚ ¦ (Gilbert et.al 2001) there is low customer loyalty. Procurement managers are now influential in the travel patterns of their business travellers. Threat of substitute products or services Videoconferencing for business companies has not had the impact expected and is no threat (Gilbert et.el 2001). Other modes of transport are no tenable threats generally. However, Eurostar has been winning customers from airlines since its opening and many short-haul flights à ¢Ã¢â€š ¬Ã‚ ¦could be eliminated after 2007, when the fast line to the channel tunnel is completed (Wright 01/12/03). Bargaining power of suppliers The price of fuel is directly related to the cost of oil which is determined by Opec and out of control of the industry (www.opec.org). Budget airlines have work-hard cultures to keep costs down (Gilbert et.el 2001) meaning a scarce number of multi-skilled employees which à ¢Ã¢â€š ¬Ã‚ ¦can bargain away a significant fraction of potential profitsà ¢Ã¢â€š ¬Ã‚ ¦ (Porter 1980). However, carriers tend to experience economies of scale which gives purchasing power. Consequently, airlines are able to negotiate favourable deals with most of their suppliers (Johnson Scholes 2002). Rivalry among existing firms Already very competitive industry. Numerous new entrants intensify competition, although several newcomers have struggled to establish themselves and failed, Debonair and AB Airlines for example. The over-crowded market, and commodity nature of the product, means that airlines are battling to fill planes. Aggressive pricing, efficient distribution and innovative communication mixes are frequent competitive measures. However, carriers vary somewhat in segmentation by targeting different markets (narrow versus wide customer base) and offering divergent routes (regional towns versus main cities) which reduces rivalry somewhat (Gilbert et.al 2001). Nevertheless, competition is intensified as conventional carriers adopts à ¢Ã¢â€š ¬Ã‚ ¦many strategies of the no-frills carriers and continues to cut costs (Done 29/01/04). With low fares but a higher level of service (more frills and main airport servicing) they are a big threat. Mergers, acquisitions and alliances are increasingly used for consolidation and competition. EasyJet bought Go, bmibaby partnered with Germanwings (Economist 01/03/03 Hotten 13/03/04). Ryanair acquired Buzz but paid too much and was forced to close it to boost its productivity. SWOT Analysis: Key Strengths and Weaknesses Strengths Weaknesses Cost-consciousness at every level Isolation of airports Ability to drive down costs Poor judgement in route selection and acquisition Fast turnaround times Targets very narrow market Cross-utilisation of employees Poor brand image Website Negotiation skills Ability to achieve growth Use of secondary airports Key Opportunities and Threats Opportunities Threats The EU expansion The European Court of Justice ruling The Stansted expansion The Stansted expansion EUs ageing population The global emissions-trading scheme Mergers, acquisitions and alliances Low customer loyalty ANALYSIS OF STRATEGIC CAPABILITY A strategic analysis also includes investigation of the strategic capability, the à ¢Ã¢â€š ¬Ã‚ ¦ability to perform at the level required for success (Johnson Scholes 2002). Firms must understand what customers want and adopt product/service features accordingly. To succeed companies need: Critical Success Factors (CSF), features especially valued by customers and used to outperform competition; unique resources, hard to emulate and generates competitive advantage; core competences to meet the CSF, leading to competitive advantage. A number of tools exist to analyse strategic capability. Applying some of them to Ryanair facilitates identification of the organisations key strengths and weaknesses. Value Chain analysis This is a à ¢Ã¢â€š ¬Ã‚ ¦systematic way of studying theà ¢Ã¢â€š ¬Ã‚ ¦activities undertaken by a firm (Thompson 1997) and a means of identifying how competitive advantage is, or can be, created and sustained. The value chain consists of primary and support activities that together produce the profit margin. When the most critical of these are performed better or more cheaply, competitive advantage is created. The activities are à ¢Ã¢â€š ¬Ã‚ ¦related by linkages within the value chain (Porter 1985), meaning that how one is performed affects the performance or cost of another, and key linkages generate competitive advantage. Value activities should be benchmarked, compared against those of organisations both inside and outside the industry, to learn and improve on best practice (Laverick Brown 1992). Primary activities Inbound logistics Dependency on suppliers to deliver fuel as well as food, drinks and duty-paid products to be sold on-board (Gilbert et.al 2001). These need to be stored, handled and controlled upon delivery Low-cost deals are negotiated against promise of large and growing volumes of business (Felsted 04/11/03). Operations Use of standard model plane, Boeing 737, means that Ryanair is à ¢Ã¢â€š ¬Ã‚ ¦able to obtain spares and maintenance services on favourable terms, limits costs of staff training and offer flexibility in scheduling aircraft and crew assignments (Johnson Scholes 2002). A relatively young fleet reduces maintenance, spare and fuel costs. Fast turnarounds (core competence), 25 minutes, is the most important cost advantage as it enables high aircraft utilisation (Felsted 04/11/03). More frequent departures (two more a day than competitors) with few planes increases revenue (key linkage). However, Southwest excels with 15 minute turnarounds as its à ¢Ã¢â€š ¬Ã‚ ¦activities complement each other in ways that create real economic value (Porter 1996). Point-to-point flights mean no interlinking with other carriers. Ryanair can à ¢Ã¢â€š ¬Ã‚ ¦offer direct non-stop journeys, avoiding the cost of providing through serviceà ¢Ã¢â€š ¬Ã‚ ¦for connecting passengersà ¢Ã¢â€š ¬Ã‚ ¦and delaysà ¢Ã¢â€š ¬Ã‚ ¦caused by late arrival of connecting flights (Johnson Sholes 2002). Outbound logistics Use of isolated secondary airports often requires further transport arrangements for customers. Also, some destinations are à ¢Ã¢â€š ¬Ã‚ ¦so geographically obscure that they cant support regular services (Pratley 05/02/04), as evident on some intra-Scandinavian routes for example (Done 04/11/03). This limits the level of market share Ryanair can achieve. EasyJet does the opposite and flies to big cities, but then has to pay higher landing charges which is reflected in their higher prices (Bowley 21/07/03). However, using regional airports saves costs as charges are lower, facilities cheaper and Ryanair can negotiate favourable deals. It also enables fast turnaround times, and more on-time departures as the airports are less congested (Johnson Scholes 2002). 95% of Ryanairs flights are punctual compared to 88% for EasyJet (www.ryanair.com). Marketing and Sales Heavy spending on advertising and promotions to expand its market is reduced as most advertising takes place on the website. There promotion is also used to sell excess capacity, such as two-for-one offers, which creates market awareness. Direct marketing is à ¢Ã¢â€š ¬Ã‚ ¦used occasionally with the customer database (Gilbert et.al 2001), and enables relationship marketing which produce customer retention equalling increased productivity (Ali-Knight Wild 2001). Ryanair considers branding virtually irrelevant as it believes that price is most important to customers. This is reflected in its not always so good image in the press. Southwest, contributes a large part of its success to its well established brand values (Gilbert et.al 2001), and EasyJet has won awards for its brand (Brand Strategy 2001). Over 90% of bookings are made directly, either on the website or through reservations centres. The website saves on à ¢Ã¢â€š ¬Ã‚ ¦staff costs, agents commission, and computer reservation charges, while significantly contributing to growth (Johnson Scholes 2002). Furthermore, direct booking gives greater control over sales of ancillary services, important revenue contributors, and eliminates need for tickets which reduces check-in times. Travel agencies are used on a small scale as necessary when opening new routes in unknown markets. Service Virtually no frills lower costs considerably, enable fast turnarounds and very low ticket prices (Gilbert et.al 2001). A very basic product is offered and Ryanair now plans to remove the last frills (Gow 16/02/04). The question is how much customers are willing to forgo before switching to competitors. Will it be possible to sustain the necessary load factor with an even narrower target market? Southwest is more successful than Ryanair but has not stripped away all frills (Porter 1996). The low service damages the brand which leads to reduced business. For example, Ryanair was taken to court for charging disabled passengers  £18 for wheelchair usage (Tait 03/12/03), and is known for transferring passengers to later or alternative flights without notice if original flight is not full enough (Johnson Scholes 2002). Support activities Procurement Purchasing power enables negotiation of favourable deals (core competence) with suppliers. However, these demand à ¢Ã¢â€š ¬Ã‚ ¦large andà ¢Ã¢â€š ¬Ã‚ ¦ growing volumes based on passenger numbers (Felsted 04/11/03) which is becoming difficult to sustain as Ryanair expanded too quickly. Although growth is slowed down new planes has been ordered aiming to double the fleet by 2009. Buys mostly during recession when prices are down Good buyer-supplier relationships ensure reliability and low-cost procurement of services (many functions are contracted out). Safety is guaranteed as contracted work is supervised and planned by Ryanair staff (Johnson Scholes 2002). Technology development Ryanair uses its website to monitor bookings to see how full planes are minute by minute. If numbers fall prices can be slashed immediately to attract buyers thus increasing the load factor. However, they dont hesitate to raise prices if demand is buoyant (Bowley 21/07/03) which leads to effective yield management. CONCLUSION The aim of this report was to carry out a strategy analysis of Ryanair, Europes largest low-cost no-frills airline. From this it became evident that the organisation operates in a complex environment with fast changing influences that affect its business both beneficially and unfavourably. It also enabled identification of some of the sources of Ryanairs competitive advantage: core competencies, unique resources, key linkages and the superior cost performance compared to its closest competitor. However, it also became clear that the organisation still has a lot to learn from best practice. In general Ryanairs strategies match its task environment although it fails to address certain crucial issues. If these are not dealt with they could lead to future problems and reductions in profits.

buddhism :: essays research papers

Buddhism is a major religion, founded in northeastern India. Buddhism was based on the teachings of Siddhartha Guatama, who is known as â€Å"Buddha† The Enlightened one. Buddha is divided into two major groups known as â€Å"The way of the Elders† and â€Å"Mahayana† the great vehicle.   Ã‚  Ã‚  Ã‚  Ã‚  Siddhartha Guatama was born in 563 BC in Kapilavastu near the Indian-Nepal border. The young prince withdrew all his luxury and went on a quest for peace and enlightenment. When he attained the enlightenment he had been seeking, Buddha began to preach. Going from place to place, getting more and more disciples for his ministry called the â€Å"Sangha†. Buddha did not leave a written scroll or a book of teachings. So as a result later followers wrote his beliefs. At the center of Buddha enlightenment was the realization of the four noble truths. 1) Life is suffering 2) all suffering is caused by ignorance of the nature of reality and the craving, attachment and grasping the result 3) suffering can be ended by overcoming ignorance and attachment 4) the path to the suppression of suffering is the â€Å"Noble Eightfold path†, which consists of right views, right intention, right speech, right action, right livelihood, right effort, right mindedness and right contemption. Also according to Buddhism a person is only a temporary combination of aggregates that include the material body, feelings, perception, predisposition or karmic tendencies and consciousness. Buddhism spread rapidly throughout India. Missionaries introduced the religion to southern India, to the northwestern part of the land and to Sri Lanka. Buddhism had reached Myanmar by the 5th century AD. It was adopted by the Thai people between the 1100s and 1300s, and then moved into Laos and Cambodia, about the beginning of the Christian era. Buddhism was carried to Central Asia, from there it entered China by the early 1st century AD, influencing Chinese culture and, in turn, adapting itself to Chinese ways.

LL Bean Essay

1. How significant (quantitatively) of a problem is the mismatch between supply and demand for LL Bean? As per the historical series and its associated statistical description (see graph below), we can observe that there is a significant spread between the A/F ratios sine the standard deviation equals 1/3 of the mean. Besides in cases, there is mismatch beyond 50% between the forecast and the actual demand. Besides the mean value shows that there is a 9% bias meaning that on average the actual is always 9% above the forecast. It should be noticed as well that there distribution is skewed to the left with higher values meaning that there is a 100% underestimation for certain items. 2. Use the provided Excel file that contains demand and forecast data for a collection of items. Suppose those are the data LL Bean will use to plan their next season. Consider an item that retails for $45 dollars and costs LL Bean $25. The liquidation price for this item will be $15. The sales forecast for this item is 12,000. What order quantity would LL Bean choose for this item? Based on the Cu/(Co+Cu) ratio that equals 20/(10+20) =0,667 and the A/F distribution, we end-up with a probability of 0,676 given the round up rule. Hence LL Bean should order 12 000 * 1,179975 = 14160 items to maximize its profit. (We used the distribution derived from the data rather than the normal distribution with the same mean and standard deviation. Indeed despite the important gaps between the different percentiles of the real distribution, we reject the hypothesis that the distribution is normal at a 5% level as per the Anderson Darling test result with p-value= 3%). 3. Assuming LL Bean manages to derive the correct forecast, what do you think about their ordering process? (You may wish to begin with Mark Fasold’s concerns at the end of the case. Also, think about Rol Fessenden’s concern about estimating contribution margin and liquidation costs). †¢ If the contribution margin and liquidations costs are wrongly assessed this has a direct consequence on the commitment order size as per the newsvendor model methods (cf. the Cu/(Co+Cu) ratio). †¢ There is a grey area in the case to know how LL Bean really assesses the number of actual for products generating a demand higher than the forecast. An overestimation of lost sales can create a bias loop since it will impact the next year order commitment by generating mechanically higher commitment orders. As per the mean (8% above 1) and the distribution that is skewed to the left, it could be inferred that there is a systematic overestimation of lost sales which may explain that there are not different common pattern across items and buyers. †¢ We can’t suggest any bias due to outlier since they mention that there have not found any specific pattern. †¢ The split between â€Å"new† and â€Å"never out† for the historical errors makes sense since both nature of articles share a common property. †¢ We recommend making use of the phone calls and orders through all selling channel to build more robust analytical data and reduce the potential bias of data used to build the A/F distribution. 4. What do you think about LL Bean’s forecasting process? Is that the best that they can do? Problems †¢ It seems unreliable and not data driven as per the use of rules of thumb and use of consensus that may reduce the weight of the expert. †¢ Forecast reconciliation issue with the bottom up (items by items) and the top down (catalog) approach forecast approach. †¢ A lot of the forecast relies on the inaccurate slash at the end of the process. †¢ Aggregation of demand for item common to different catalogs seems unclear and prone to error, there may be an overestimation of the demand forecast by double counting the expected sales (cf. catalog arriving to same customer that are considered the best i.e. buying the most). †¢ Issues with the impact of new products and cannibalization †¢ Differences observed between the aggregation Suggestions †¢ More frequent interactions between bottom up and top down approach to avoid or at least reduce the slash of the end. Such interactions could be achieved through the so-called â€Å"W† approach that implies meeting points at different levels over the process. †¢ For items common to several catalogs, consider a customer approach instead of a catalog approach to avoid counting several times the expected purchase of one customer receiving several catalogs. †¢ We recommend making use of the phone calls and orders through all selling channel to build more robust analytical data in order to improve the forecasting process. †¢ Try to find alternate sources of supply to reduce the current lead time of 9 months and allow finalizing the forecasting process closer to the sales time.

Papoer

The Impact of Music on Language & Early Literacy: A Research Summary In Support of Kindermusik’s ABC Music & Me The Impact of Music on Language & Early Literacy: A Research Summary In Support of Kindermusik’s ABC Music & Me Introduction Early childhood classroom teachers believe in the power of music to engage children. What scientifically based research supports the use of music and musical instruction to build early literacy skills?This research summary answers that question, providing support to educators who wish to integrate music and musical instruction into their early language and literacy programs in schools. This research summary reviews high-quality experimental studies conducted in classrooms with young children receiving music education, plus relevant brain research that focuses on the impact of musical instruction on the brain.The impact of music and musical instruction on early language and literacy development for young children is examined in the follow ing areas: †¢ ReadingComprehensionandVerbalMemory †¢ ListeningSkills †¢ Vocabulary,includingforEnglishLanguageLearners †¢ PhonologicalandPhonemicAwareness †¢ WritingandPrintAwareness †¢ ImpactonChildrenwithDisabilities †¢ FamilyInvolvement The research summarized below provides strong support for including music and musical instruction in the earlychildhoodclassroom.Importantly,thisrecommendationismadenotjustforthevalueofthemusical experience itself, but also because of the impact music and musical instruction can have on young children’s development of language and early literacy. Music Instruction & Reading Scores Linked Readingcomprehensionisseenasâ€Å"theessenceofreading†(Durkin,1993)andthedesiredoutcomeof reading instruction, including the focus of assessment on standardized reading tests starting in third grade.Comprehensionisdefinedasâ€Å"intentionalthinkingduringwhichmeaningisconstructedthroughinteractions betweentextandrea der†(Harris&Hodges,1995). Anumberofresearchstudieshavefoundthatchildrenwhoparticipateinmusicinstructiontendtoscorehigher on tests of reading comprehension than children who do not participate in musical instruction. †¢ Ameta-analysisof25correlationalstudies,someinvolvingsamplesizesofover500,000students, foundaâ€Å"strongandreliableassociation†betweenmusicinstructionandscoresontestsofreading comprehension(Butzlaff,2000). Astudyof4,739elementaryandmiddleschoolstudentsinfourregionsoftheUnitedStatesrevealed astrongrelationshipbetweenelementary(third-orfourth-grade)students’academicachievementas measuredbytestscoresandtheirparticipationinhigh-qualitymusicprograms(Johnson&Memmott, 2006). While these studies are appealing, one cannot conclude from correlational studies alone that the music instruction was the cause of the gains in reading scores. To answer that question, we turn to the experimental studies that involved pre- and post-testing of young children rece iving classroom music education.Theauthorsofaclassicstudy(Hurwitzetal,1975)askedwhethermusictrainingimprovedreading performance in first grade children. The experimental group received musical instruction including listening to folk songs with an emphasis the listening for melodic and rhythmic elements. The control group consisted ofchildrenwhowerematchedinage,IQ,andsocioeconomicstatusandwhoreceivednospecialtreatment. Aftertraining,themusicgroupexhibitedsignificantlyhigherreadingscoresthandidthecontrolgroup,scoring inthe88thpercentileversusthe72ndpercentile.Moreover,continuedmusicaltrainingwasbeneficial;afteran additional year of musical training, the experimental group’s reading comprehension scores were still superior to the control group’s scores. These findings provide initial support for the view that musicinstructionfacilitatestheabilitytoread. More recent research focuses on the specific impact of music instruction on the subprocesses involved in successful read ing. Researchersbelievethatmusicinstruction impacts a student’s brain functioning in processing language, which in turn impacts reading subprocesses like phonemic awareness and vocabulary.These subprocesses ultimately impact a student’s ability to read with comprehension. Music Instruction Improves Verbal Memory Research Into Practice: ABC Music & Me Kindermusik’sABCMusic&Mehelpsteachers engage young children in language- and literacy-rich musical activities that include playful instruction in foundational music skills andinstrumentexploration. Researchsuggests that engaging young children in these types of musical activities are correlated with later success in reading comprehension.Anotherwayinwhichmusicinstructionmaypositivelyimpactreadingabilityisthroughincreasedverbal memory. The findings linking music training to verbal memory are important because verbal memory is essentialforreadingprintedwordswithcomprehension. Asreadingprogressestosentencesandtextsof g reater lengths, verbal memory allows a child to retain material in memory as it is being read so that syntactic andsemanticanalysesnecessarytocomprehensioncanbeperformed.Verbalmemoryisessentialforall childrenlearningtoread(Brady,1991;StoneandBrady,1995),andpoorperformanceinverbalmemoryhas beenassociatedwithreadingdisabilitiesforyoungchildren(AckermanandDykman,1993;Cornwall,1992; Scarborough,1998). Recentbrainandpsychologicalresearchshowsthatmusicinstructioncanhaveapositiveimpactonverbal memory. †¢ Astudyofninety6-to15-year-oldboysfoundthatthosewithmusictraininghadsignificantlybetter verbal learning and retention abilities. The longer the duration of the music training, the better the verbalmemory(Ho,Cheung,&Chan,2003).Afollow-upstudyconcludedthattheeffectwascausal. The authors suggest that the cause of the increase in verbal memory was neuroanatomical changes in the brains of children who were playing music. †¢ Anotherstudyfoundthatlearningtoplaya musical instrument enhanc es the brain’s ability Research Into Practice: ABC Music & Me torememberwords. â€Å"Adultswithmusictraining ABCMusic&Meengageschildreninactive in their childhood demonstrate better verbal music-making with a variety of musical memory,†accordingtostudyauthorChan. instruments both in the classroom and at Thisbrainresearchwith60adultsshowedthat home.Researchsuggeststhatthisearly musicians have enlarged left cranial temporal experience may improve children’s verbal regions of the brain, which is the area involved in memory, an important factor in successful processingheardinformation. Asaresult,people text comprehension for later stages of reading withmusictrainingcouldremember17%more development. verbal information than those without music training(Chanetal,1998). Music Helps Build Listening Skills â€Å"Learningtolistenisaprerequisitetolisteningtolearn,†stressesresearcherMayesky(1986).Listeningisthe first language mode that children acquire, and it provide s a foundation for all aspects of language and reading development. Listeningisaverylargepartofschoollearning,withstudentsspendinganestimated50to75 percentofclassroomtimelisteningtotheteacher,tootherstudents,ortomedia(Smith,1992). Despitethefrequencyoflisteningactivityinclassrooms,listeningskillsarenotfrequentlytaughtexplicitly (Hyslop&Tone,1988;Newton,1990). â€Å"Mostteachersteach,assumingthatbecausetheyaretalking,their studentsarelistening†(Swanson,1996).Asaresult,manychildrendonotacquirethelisteningskillsnecessary to acquire new knowledge and information. Too often listening is thought to be a natural skill that develops automatically, but in fact developing good listeningskillsrequiresexplicitinstruction. â€Å"Ifweexpectchildrentobecomegoodlisteners,†¦weneed to teach them to become activelisteners†(Jalongo, 1995). Directinstructioninlisteningskillsshouldinclude â€Å"lessonsdesignedtospecificallyteachandmodelthe skillsnecessaryforactivelistening†(Math eson,Moon &Winiecki,2000). Anexperimentalstudywithyoung English language earners showed that focused listening instruction can benefit listening comprehension for childrenlearningasecondlanguage(Goh&Taib,2006). Musicalactivitiesarecitedbyresearchersaseffective experiences for building listening skills in the classroom (Hirt-Mannheimer,1995;Wolf,1992),forbothmainstream classrooms and classrooms with children who have disabilities. (Humpal&Wolf,2003). Research Into Practice: ABC Music & Me EachunitofABCMusic&Megiveschildren not only the opportunity to listen actively to music, but also includes focused listening activities using music, non-musical sounds, andlanguage.Classroomroutineshelp teachers focus children’s attention on listening todirections. Read-aloudstoriesandsongs give children opportunities to practice listening to extended discourse. Recentbrainresearch(Flohretal,1996)showsthatmusictrainingchangesandimprovesbrainfunctioning relatedtolistening. Anexperimentalstudyw ithchildrenages4to6providedmusictrainingfor25minutesfor 7weeks,andthenmeasuredbrainactivity. ThosechildrenwhohadreceivedmusicaltrainingproducedEEG frequencies associated with increased cognitive processing and greater relaxation.Music Can Build Vocabulary, including for English Language Learners Manyeducationalresearcherspromotemusicasawayto enhance vocabulary acquisition and comprehension, and emphasize music’s ability to engage children in instruction (Fountas&Pinnell,1999;Miller&Coen,1994;Page,1995; Smith,2000;Wiggins,2007). Accordingtoeducationalresearchers,thereissubstantial evidence that children acquire vocabulary incidentally byreadingandlisteningtooralstories(Krashen,1989). Duringthepreschoolyearsbeforechildrencanread, children rely exclusively on the oral language they listen to in order to acquire

World War One. Essays

World War One. Essays World War One. Essays World War one. James martin and the Anzac Legend | James Charles Martin At the outbreak of World War 1 James said to his family that â€Å"One man in the family had to sign up for the war†, considering that his father was too old and weak and had to support his mother and 5 sisters he decided he was the one who had to do it. James Martin signed up for The Australian Imperial Force on April 12th 1915 giving a false date of birth saying he was 18 years of age when he was only 14 years and 3 months. Soon after, James had to go through 2 hard months of training in Victoria for the war, with strict times and rules, before he was sent off to Alexandria in Egypt where he then spent 1 month again training. In Victoria they all lived in steady conditions, sleeping in tents, eating regally and eating healthy except when some things were late being issued like there heavy rain coats and water proof ground sheets. As the April rain poured down, the camp got soaked, without ground sheets, their straw mattresses got dampened and without their rain coats their clothes were always wet. The worry of pneumonia spread throughout the camp. By the 30th he was well on his way to Gallipoli when his the little crowded steamer called the HMT Southland, was then torpedoed by an off radar Turkish sub, James then had to spend the next four hours in the water. After being rescued Private Martin landed with his battalion on Gallipoli on 7th September when the climate was at its most pleasant but the Turks where not. When he landed his battalion was bombarded with the bullets from the Turks, but once they made it safely to shore they found protection under and behind rocks. The ANZACS that had recently arrived started to help build the trenches, connecting the first trench to the second and the third giving easy access to all of them. The ANZACS also started to think ahead when building their trenches. When they built them they left a blocking technique, the idea of this was instead of building the trenches straight they left huge chunks at the side in case the Turks where to jump down and attack them they would have something t o hide behind, but unfortunately nothing could hide them from the rodents and the dead. When working in there, there was a period of very cold temperatures and very strong and heavy rains, these conditions flooded the trenches and the areas surrounding them, leaving James very wet and cold, and only to make it worse the trenches were filled with rodents and insects â€Å"The pests where deadlier then the Turks bullets† said James. From the day that war was declared James Martin had wanted to join the action and fight with them his friends. When he found out that he wasn’t old enough he asked his mother and father to write a letter of consent saying he was 18 years of age at first they denied but when telling his parents that â€Å"I’ll run away and join up under another name and you won’t hear from as I won’t write, but if you do I will write to you all of the time† they finally agreed. After getting in he was sent to Egypt to train then to Gallipoli to fight. Whilst in Gallipoli he wrote to his family not to worry and that he was doing ‘splendid’ over there telling his family that everything was fine, then the worst of the weather hit. Cold temperature and heavy consistent rains caused him to get very sick but he didn’t’t want to leave his duty’s, when he got worse they took him to a hospital thinking he was fine and was going to go back any time soon, James sadly passed away of Typhoid. James Martin’s perspective of war never changed, from the time he signed up to the time he was in hospital about to die he was still a brave young

Conclusion Writing

Conclusion Writing Conclusion Writing Conclusion Writing Conclusion writing is a small part of your college essay, but not less important than introduction. In essay conclusion you answer the question put to college English essay early. Essay conclusion should not be a mere summary of the paper. Essay conclusion should be critical as you are expected to assess what has been accomplished and whether you achieved the objectives set for the essay writing.Conclusion writing may present the reader with the restatement or reinforcement of the main ideas. You need to mention the thesis statement in other words as well. Writing an essay conclusion, you should strive to generalize the whole work and aim to leave an unforgettable impression on the reader. Fortunately, the impression you make is positive. There is legitimate and illegitimate generalization. You generalize legitimately when you try to draw conclusions from the evidence that you have set before the reader. If you generalize in an illegitimate way, you make sweepin g statements for which there is little or no basis. Essay Conclusion WritingAt the end of the essay, a concluding paragraph should briefly and concisely summarize the most important results of your discussion. This is your final opportunity to remind the reader once more of your overall line of argumentation by repeating the thesis statement and by giving a short summary of your results. Furthermore, good concluding paragraphs contain a kind of outlook which transcends the actual findings of your research and places them in a wider context. For example, you could point out the exemplary nature of your essay and how your approach would lead to valuable results when applied to other essay writing. Basically, the outlook should expand the focus and context of your English essay writing, thus demonstrating that your approach possibly could have wider implications that go beyond the limitations of the academic essay at hand.Conclusion Writing TipsAn outline can initially help you to organize and communicate your thoughts effectively. You write essays because they teach you something, not just as an exercise to prove you can write. Writing essays clarifies your thinking and gives you some idea of how well you understand your topic. Turn questions into controversial propositions and question these to raise further issues. Irrelevant material often creeps into essays through your failure to understand what the main issue is. Irrelevant material can be good material that has found its way into the wrong essay or is in the wrong place. You cannot make your points yet ignore relevant research or literature in the field. When you have read potentially useful, but quite confusing material, this is when you are most likely to lose sight of your essay title.

The Deepest Point in the Oceans

The Deepest Point in the Oceans The Earths oceans range in depth from the surface to more than 36,000 feet deep. The average depth clocks in at just over 2 miles, or about 12,100 feet. The deepest known point is nearly 7 miles below the surface. Deepest Point in the World's Oceans The oceans deepest area is the Mariana Trench, also called the Marianas Trench, which is in the western part of the Pacific Ocean. The trench is 1,554 miles long and 44 miles wide, or 120 times larger  than the Grand Canyon. According to the National Oceanic and Atmospheric Administration, the trench is almost 5 times wider than it is deep. The deepest point  of the trench is called Challenger Deep, after the British ship  Challenger II, which discovered it on a 1951 surveying expedition. Challenger Deep lies at the southern end of the Mariana Trench near the Mariana Islands. Various measurements have been taken of the oceans depth at Challenger Deep, but it is usually described as 11,000 meters deep, or 6.84 miles beneath the oceans surface. At 29,035 feet,  Mount Everest  is the tallest spot on Earth, yet if you submerged the mountain with its base at Challenger Deep, the peak would still be more than a mile below the surface. The water pressure at Challenger Deep is 8 tons per square inch. By comparison, water pressure at a depth of 1 foot is just over 15 pounds per square inch. Creation of the Mariana Trench The Mariana Trench is at the convergence of two of the Earths plates, the massive sections of the planets rigid outer shell just below the crust. The Pacific plate is subducted or dives underneath, the Philippine plate. During this slow dive, the Philippine plate was pulled down, which formed the trench. Human Visits to the Bottom Oceanographers Jacques Piccard and Don Walsh explored the Challenger Deep in January 1960 aboard a bathyscaphe named Trieste. The submersible carried the scientists 36,000 feet down, which took 5 hours. They could spend only 20 minutes on the sea floor, where they viewed an ooze and some shrimp and fish, although their view was hampered by sediment stirred up by their ship. The trip back to the surface took 3 hours. On March 25, 2012, filmmaker and National Geographic Explorer James Cameron became the first person to make a solo voyage to the deepest point on Earth. His 24-foot tall submersible, the  Deepsea Challenger, reached 35,756 feet (10,898 meters) after a 2.5-hour descent. Unlike Piccard and Walshs brief visit, Cameron spent more than 3 hours exploring the trench, although his attempts to take biological samples were hampered by technical glitches. Two unmanned submersibles- one from Japan and the other from the Woods Hole Oceanographic Institution in Massachusetts- have explored the Challenger Deep. Marine Life in the Mariana Trench Despite cold temperatures, extreme pressure, and lack of light, marine life does exist in the Mariana Trench. Single-celled protists called foraminifera, crustaceans, other invertebrates, and even fish have been found there.

Romanticism - Humanities Essay Example | Topics and Well Written Essays - 1000 words

Romanticism - Humanities - Essay Example Other art forms carried the period into the second half of the nineteenth century. This extended chronological spectrum (1770-1870) also permits recognition as Romantic the poetry of Robert Burns and William Blake in England, the early writings of Goethe and Schiller in Germany, and the great period of influence for Rousseau's writings throughout Europe. 1 One of Ludwig van Beethoven's critiques wrote of his work, referring to the third symphony, as having romantic elements --powerful melodies and dramatic intensity.2 Barry Cooper, a noted Beethoven scholar, commented on The Choral Fantasy as having "a Romantic wilderness that easily obscures its ingeniously created design."3 He was speaking of the fact that The Choral Fantasy when it was first performed was done spontaneously. It stopped and restarted on more than one occasion. This is because Beethoven only wrote the full score a year later. 4 He was playing the Fantasy from the heart. As he was quoted saying, "I must write, for what weighs on my heart, I must express."5 Romanticism is a manner of self expression that comes from the heart. It must be spontaneous, using powerful melodies and creating dramatic intensities. This illusion of romantic wilderness is beautiful. Anne K. Anne K. Mellor a known critique of Mary Shelley notes one of the general themes of Frankenstein as "uncontrolled scientific advancement causes destruction."6 Man uses science to try to make a human being, and thus conquer nature.7 Instead a monster was created. Shelley explores the concept of what is beautiful and ugly. She concludes that the concept of what is beautiful is defined by society and to them Frankenstein is not. He is ugly, a monster. Shelley's reaction to this concept is expressive of her innermost feelings. She also shows negative sentiments about the way women were being restricted to the domestic realm. She does this by murdering many of the female characters.8 Mellor also points this out as one of the general themes of the novel.9 Romanticism is the expression of artists' inner feelings. The work should mirror the artists' vision of the world and be the instrument of the artists' imagination.10 The Social Contract written by Jean Jacques Roussau has as its theses, which can be found at the first sentence of the essay: "Man is born free but everywhere is in chains." He expounds on the nature of freedom. For him, "natural human beings are born completely self-sufficient and self-governing. But needing to interact with others, humans are forced to give up their liberties. He enters into a "social contract" in which the governed agree to be ruled only so that their rights, property and happiness must be protected by their rulers. Once rulers cease to protect the ruled, the social contract is broken and the governed are free to choose another set of governors or magistrates.11 He writes this in passionate rhetoric and is an expression of how he views the relationship of men with the state. Romanticism is the reaction of the writer to what he sees around him. Johann Wolfgang von Goethe wrote a work rich in contradictions and conflicts, entitled Faust: A Tragedy. "It is a Romantic masterwork precisely because it explores a wide variety of polar opposites without resolving them.

Political Socialization Essay Example | Topics and Well Written Essays - 500 words - 1

Political Socialization - Essay Example They do not depend on corporate sponsorship and their main aim is to fight for the right of the oppressed many. One of the slogans they use to air their grievance is â€Å"I am 99% and I have a voice†. On the other hand, The Tea Party is an Astro Turf of people with corporate sponsorship and the members are usually in mid life or above 60 years. According to Gitlin (2011), Occupy Wall Street protests grew tremendously in October 2011 especially in Manhattan triggering comparisons with The Tea parties. Joe Biden explained the Occupy Wall Street protests as expression of grass root frustration by Tea Party Members. According to him, the protests were brought about by the breech of bargain that resulted to unfair levels of incomes. In his article â€Å"The Left Declares Its Independence†, Gitlin (2011) postulate that the â€Å"We Are The 99%† chant words that were used by Occupy Wall Street protesters was directed to the country’s 1% rich, that is composed of ‘financial predators and confident gamers’ who crashed the global economy without concern for anyone. The statement â€Å"We Are The 99%† was synonymous to The Tea Party; it clearly exposed the intense differences. Both the Occupy Wall Street and The Tea Party abominated the elite but their goals and passions, which acted as their driving forces clearly differed. Most Tea Party members follow Amy Kremer’s idea that there exists an overlap between their movement and Occupy Wall Street. According to Brendan Steinhauser of freedom works, a Washington based group that runs national wide networks for The Tea Party â€Å"off-shoots†, Tea Party came into existence as a result of the opposition to the Occupy Wall Street bail-outs in the year 2008. According to Kibbe (2011) in an article in the Forbes Magazine, the Occupy Wall Street is in dire need of comparison with Tea Party, as this will

Impact of strategic public relations on cris Research Paper

Impact of strategic public relations on cris - Research Paper Example The unpreparedness of organizations for crisis management often implies they get caught off guard when a crisis occurs, meaning the response to and the handling of such a crisis would obviously be in jeopardy (American Petroleum Institute, 2008). In fact, that crises occur at any time from different sources such as human error, management incompetence, industrial accidents and natural disasters makes it rather difficult to foresee. In fact, most management teams, upon creating crises, deny the existence of the said crises, resulting in the accumulation and explosion of problems and the subsequent public uproar. An extensive literature review has revealed that it is the responsibility of managers, junior personnel, and owners to employ whatever means and resources at their disposal to prevent and solver crises before they cause extensive damages to a company’s reputation, productivity, profitability and survival (Parry et al., 2006). The mainly cited techniques of solving industrial and organizational crises are self-confidence, skills/competences and absorption of public fear/anger. All these strategies should be geared towards reducing or entirely eliminating the harm to an organization’s income and reputation. In fact, brilliant managers and owners may even manage and solve crises without the public hearing about the crisis. However, once a crisis becomes a public issue, strategic Public Relations (PR) is highly recommended for addressing such an issue. This literature review section explores the numerous PR strategies that the oil and gas industry stakeholders apply to mai ntain and improve their reputation when faced with crises. Because information travels quite fast in the contemporary society, crisis management planning has become a useful tool for the gas and oil industry, which is rather crisis-prone. It is, thus, imperative that

Is the one-child policy in China effective Is it ethical Are there Essay - 1

Is the one-child policy in China effective Is it ethical Are there other solutions - Essay Example On the other hand, the policy allows people who have their first babies as girls to have another child but, regardless of the gender of the second child, the parents are not allowed to have a third one. For rural Chinese, access to different services is limited and the different family planning attempts are not popular in such place of China, which make 60 percent of the total population of China. The one child policy in China has negative effects and can be subjected to critical ethical consideration to find whether it is effective and any alternative step to be taken. This policy by the Chinese government has been aimed at reducing the country’s population growth rate. China is factually one of the most populated countries in the world, with an estimated population of 1,354,040,000, which is 100 million more than the world’s second largest country, India. Culturally, the Chinese community believes in the tradition of having many children. Whilst the government is concerned about the demographics of the country and planning on the resources distribution to its ever rising population, the people are concerned with how they need to maintain their culture. As a result of the ever growing population, the government has increasingly strengthened its policies and measures to a point of introducing the one child policy. This is a strict measure by the government which is aimed at reducing the number of the young generation and subsequently increasing the number of the aging population. Data available on the Chinese population is worrying ev en to the government itself. The figure 1,354,040,000 does not include the island of Taiwan, Hong Kong and Macau which are governed as administrative districts of China. One child policy in China also called the family planning policy was designed to limit the number of children couple in different areas can get and the different conditions of that can allow different people to have more than

Criminology- To what extent are prison suicides in the UK a Essay

Criminology- To what extent are prison suicides in the UK a consequence of prisons being used to accommodate too many people with mental health problems - Essay Example Insufficient mental health treatment is provided by those in charge in the prisons. Extremely harsh, terrifying, and bleak facts are also revealed by a research study lately about the ten most horrific prisons of all times in the world according to which prisoners irrespective of their histories are kept unacceptably jam-packed like animals. The UK prisons are also teeming with psychopath prisoners to some extent who have severe mental health issues like major depression, anxiety, paranoia, and suicide idealization. Overcrowding is blamed for 37% rise in prison suicide among inmates living together in prison systems which have no good management (Woodward 2008). Concerning the alarming situation that as many as 9 out of 10 prisoners in UK are subjected to deal with the rough consequences of depression, paranoia, drug or alcohol abuse, anxiety, and personality disorders, the claim that the rough prison atmosphere in UK might be the reason behind growing number of suicides reported by prison officials starts appearing to be valid and acceptable. â€Å"More than two-thirds of all men, women and children in prison have two or more mental health problems such as depression and anxiety† (PRISON REFORM TRUST 2010). The incidence of mental or personality disorders is really not that common among the normal population and this frequency of ill mental health gives rise to prison suicides which are becoming more frequent in UK now than ever before. There definitely exists a connection between overcrowding in jails and suicide attempts by prisoners. Jails in UK are under pressure from overcrowding and more often than not, they cave in to this pr essure with the result that the statistical data revealed by prison officials identifies that â€Å"the number of prisoners who killed themselves in jail rose significantly in 2007† (BBC

Social Awarness Essay Example | Topics and Well Written Essays - 500 words

Social Awarness - Essay Example In a way some sick audience may become victims to such ill movies, which hasn't got any social message. The movies which are actually made for entertainment if causes damage to the society must not be made available to all except to adults under strict rules and regulations. I would to like to take the movie Frankenstein as part of subject to evaluate. This was originally a novel written by Mary shelly, which was later made as a movie. The title name Frankenstein (Victor Frankenstein) is a name of a scientist who is obsessed and crazy of creating life in a dead body. The very first intention of the director to make a horror movie of such genera is it self a matter of concern. It is not that such movies should not be made but basing the total movie on a point like regeneration of human life is unethical and paranoid. Not even the very own base of the movie, the way the movie is made clearly indicates the mediocre and harming the society's nature towards the humanity. He spent many years to acquire dead bodies from grave and also by torturing animals. After ten years of wild goose chase he was finally ready to induce life into his creation. Frankenstein asks his assistant (Fritz) to bring a brain from the university. He drops the normal one and steals a criminal's brain from a dead body. Finally Frankenstein manages to put life into his imagination.

Criminology- To what extent are prison suicides in the UK a Essay

Criminology- To what extent are prison suicides in the UK a consequence of prisons being used to accommodate too many people with mental health problems - Essay Example Insufficient mental health treatment is provided by those in charge in the prisons. Extremely harsh, terrifying, and bleak facts are also revealed by a research study lately about the ten most horrific prisons of all times in the world according to which prisoners irrespective of their histories are kept unacceptably jam-packed like animals. The UK prisons are also teeming with psychopath prisoners to some extent who have severe mental health issues like major depression, anxiety, paranoia, and suicide idealization. Overcrowding is blamed for 37% rise in prison suicide among inmates living together in prison systems which have no good management (Woodward 2008). Concerning the alarming situation that as many as 9 out of 10 prisoners in UK are subjected to deal with the rough consequences of depression, paranoia, drug or alcohol abuse, anxiety, and personality disorders, the claim that the rough prison atmosphere in UK might be the reason behind growing number of suicides reported by prison officials starts appearing to be valid and acceptable. â€Å"More than two-thirds of all men, women and children in prison have two or more mental health problems such as depression and anxiety† (PRISON REFORM TRUST 2010). The incidence of mental or personality disorders is really not that common among the normal population and this frequency of ill mental health gives rise to prison suicides which are becoming more frequent in UK now than ever before. There definitely exists a connection between overcrowding in jails and suicide attempts by prisoners. Jails in UK are under pressure from overcrowding and more often than not, they cave in to this pr essure with the result that the statistical data revealed by prison officials identifies that â€Å"the number of prisoners who killed themselves in jail rose significantly in 2007† (BBC

The Purposes of Budgeting Essay Example | Topics and Well Written Essays - 1500 words

The Purposes of Budgeting - Essay Example Resources are scarce and the budgeting is used as a tool to deploy available resources judiciously for improving the organisational performance. The Purposes of Budgeting Budgeting helps in several ways: it helps control expenses and works as a tool to monitor planning processes; it also helps forecast future revenues for businesses; it documents and serves the purpose of a guide giving future directions to the businesses. With the help of budget, the management conveys its aspirations across different divisions of the organisation and it also serves as a vehicle to resolve conflicts between the groups within the organization. Thus, budgeting is helpful to the organisation in myriads of ways. Conventional Budgeting Process in the Global Context Conventional budgeting process employs the incremental approach. The incremental approach, while preparing this year’s budget, essentially takes into account last year’s budgetary numbers and depending upon the aspirations of the management, all numbers on different heads such as revenue, labour charges, utility expenses, overheads are revised suitably. For example, twenty percent increase in revenue generation will provide corresponding rise in raw material consumption, utilities and other necessary charges. If the increase in revenue does not warrant any increase in manpower then there would be no increase in the manpower expense except the salary revision granted to the existing staff. It would be worthwhile to elaborate some of the drawbacks with traditional budgeting in the larger context. The incremental approach in the traditional budgeting process misses out several things that include careful evaluation and audit of the several wasteful processes that warrant improvement in order to increase efficiency in the business. For example, it fails to encourage a scrutiny on improving productivity levels through changed processes or employing means that lead to reducing wastages in the production processes . The production department is considered a cost center in the organization. In the traditional budget approach, the management straight away grants funds for all necessary expenses based on last year's budget and production department continues to follow the same old routine; however, in this process, innovative ideas do not get enough support and motivation that is highly required for an organization operating globally for satisfying changing needs of the customers. The same is equally applicable to other departments of the organisation. The traditional budgeting approach was fine during pre-marketing era when competition was not intense and consumers were not demanding (Better Budgeting (2004). Zero-based Budgeting Zero-based budgeting is a step forward refining conventional budgeting process where things do not start from the previous year's budgeting level. In fact, it all starts afresh and the managers need to justify every single activity to run their departments. The manager carefully studies departmental activities and breaks them into several decision packages. Each decision package is then studied intensely to arrive at its budgetary needs systematically. Each decision package is described with details and its related costs. Carefully choosing each package with its likely impact on the objectives to be achieved automatically justifies whether expense is necessary on the chosen activity or not. Accordingly, some activities are chosen and some are discarded. The budgetary allocations on chosen activities help make a realistic budget for a given department and thus, for entire organization. This is certainly a better approach from the traditional b

Crime and disorder act 1998

Crime and disorder act 1998 The ratio of the case is that within section 28(4) of the Crime and Disorder Act 1998 those who are not an immigrant of the country, in other words those who are not of a British origin, do represent a racial group. Section 28(4) of the Act defines the term racial group which includes nationality (including citizenship) and national origins along with race, colour and ethnic origin. The addition of nationality in the Race Relations Act 1976 section 1 subsection (1)(b)(ii) established that discrimination against the non-British was no longer allowed and therefore it didnt matter that the offender hadnt referred to the women as Spaniards, the fact that he mentioned foreigners indicate the non-British and demonstrates racially aggravated discrimination under the 1998 Act. The Court of Appeal addressed the central issue by focusing on the language of section 28 of the Crime and Disorder Act 1998, which includes the two circumstances under which an action would be considered to be racially aggravated, in subsection 1(a), the meanings of certain words in subsection 1(a), the basis of the offence and the meaning of the term racial group. The first key step in reaching the conclusion was mentioned by Baroness Hale, that the basic offence has been committed and that the offence is either racially or religiously aggravated under section 28 of the Crime and Disorder Act 1998. The next step towards the reasoning mainly concerns subsection 1(a) which states that before, after or at the time of committing the offence, the offender demonstrates conducts hostility towards the victim which is based on the victims membership or presumed membership of a particular racial or religious group. This subsection is based on an outward manifestation of hostility towards racial or religious groups and that is what the House of Lords (HL) interpreted for this case. The HL then accepted that if the offender had referred to the victims as bloody Spaniards instead of bloody foreigners which were the exact words the offended had used. However according to the 1998 Act the hostility must be shown towards a particular group instead of foreigne rs. Then it has been mentioned that the Act requires to be defined by what it is rather than what it is not. Thus the term Spaniards would be covered in the Act but not the term foreigners which refers to all non-British. Then it was established by the HL that the criterion by which the victims are defined, whether it is defined solely by reference to what the group members are not or broadly by reference to what they are, is the same. Finally the last step towards the final decision of the case was to obtain the answer to the question; whether or not non-British people, those who dont come from a British origin, represent a racial group within section 28(4) of the Crime and Disorder Act 1998, to which the answer given was affirmative as it would be had the question been regarding whether foreigners represented a racial group within section 28(4) of the Act. I find the House of Lords decision to be convincing because of the following reasons: The offender has committed an offence and has demonstrated hostility towards the three Spanish women. The evidence for this lies in the fact he then pursued them in a kebab shop in an aggressive manner. The word aggressive is important in this context as it proves that he has shown hostile behaviour towards the three women. According to the facts of the case, after having said bloody foreigners and go back to your own country he then pursued them in a kebab shop in an aggressive manner. This indicates that the offender has committed a racially aggravated crime under section 28 , subsection 1(a) of the Crime and Disorder Act 1998 which states that one of the circumstances under which an offence will be considered racially aggravated is if the offender demonstrated hostile behaviour towards the victims any time before, after or at the time of the offence, based on their racial backgrounds. Therefore the use of the word then satisfies this subsection of the 1998 Act because it indicates that he demonstrated hostile behaviour after committing the offence. It has already been proved that the act was racially aggravated and such acts lead to the denial of respect and dignity towards those who are considered as the others. They are never looked upon as part of the community and it is more hurtful to the victims as such conduct is likely to make them feel discriminated due to their racial backgrounds. Baroness Hale referred to the case of Director of Public Prosecutions v M [2004] 1 WLR 2758, where the Divisional Court held that the use of the terms bloody foreigners could portray hostile behaviour towards a racial group, depending on the context. The fact that Baroness Hale referred to this example to back up her opinion makes the final decision more convincing. Baroness Hale also mentioned that in Attorney Generals Reference (No 4 of 2004) [2005] 1 WLR 2810 the CA (Court of Appeal) held that someone who is an immigrant to this country and therefore non-British could be a member of a racial group for this purpose. This statement makes the decision really convincing because it actually states that the three Spanish women, being foreigners and therefore non-British, did constitute a separate racial group and hence the offenders appeal was dismissed. Baroness Hales opinion also includes examples which illustrate a clear distinction between words or phrases which demonstrate hostility towards a racial group and words that only demonstrate hostility towards foreigners only. One such example of this is Wogs begin at Calais which demonstrates hostility towards all foreigners and bloody wogs which is considered to have specific racial connotations. According to an article from telegraph.co.uk , the word wog is a vulgar name for a foreigner. So in other words the term bloody wogs which according to Baroness Hales opinion has racial associations, can also be translated to bloody foreigners. Therefore it shows how the expression bloody foreigners, used by the offender in the case, is a vulgar expression that insulted the three Spanish women. This further makes the House of Lords decision convincing.

The Character of Mrs. Ramsay in To The Lighthouse Essay -- To The Ligh

The Character of Mrs. Ramsay in To The Lighthouse Virginia Woolf's novel, To The Lighthouse, is full of symbolism that describes the surroundings and the life of Mrs. Ramsay who is the central character. She helps to bring the world out of chaos and darkness with her positive nature and by being the source of light for the other characters. She is also a peacemaker, beautiful, maternal, and almost divine. Mrs. Ramsay's first word in the novel is "yes" which reflects her affirmative and positive nature. Throughout the novel, her character and spirit is connected to light, which is universally a positive symbol. The other characters associate her with light through implied juxtaposition because she brought positive energy to everybody who knew her. An example is Paul who after being told by Mrs. Ramsay that she believed in him felt his situation was turned around in a better way. "He would go to her and say, "I've done it, Mrs. Ramsay; thanks to you." And so turning into the lane... The house was all lit up, and the lights after darkness made his eyes feel full, and he said to himself childishly, as he walked up the drive, Ughts, lights, lights." (p.78) By being the symbol of light, Mrs. Ramsay also brings things from chaos into order. This can be seen with her desire to be organized. The house was always organized such as if she left a brush or comb on a dressing table, she expected it to still be there the next time she looked for it. (p. 136) The characters' world is filled with chaos, examples being that the setting is during WWI and that the lighthouse was being taken over by nature until Mrs. Ramsay put it back into order. The order that she brought with her contrasts to the disorder that came about af... ...ck into stability. Life stand still here, Mrs. Ramsay said. "Mrs. Ramsay! Mrs. Ramsay!" she repeated. She owed it all to her." Another example of Mrs. Ramsay's kindness is when James is on the boat with his father, Mr. Ramsay: "[Mrs. Ramsayl alone spoke the truth; to her alone he could speak it. That was the source of her everlasting attraction for him, perhaps. She was .a person ~ whom one could say what came into one's .head~" (p. 187) She is a person who put others before her. Mrs. Ramsay's character is so divine that it is unreal. She spends most of her time shining the light on for everybody else that she hides her own personal needs to herself. She takes the world out of chaos, but there might have been chaos going on inside of her and nobody knew about it, so they could not help her. Perhaps that was the reason of Mrs. Ramsay's unexpected death.

The Game of Life in Rabbit, Run Essay -- Updike Rabbit Run Essays Pape

The Game of Life in Rabbit, Run      Ã‚  Ã‚   Perhaps all our lives are simply a game, a game to which society sets the rules and to which we adapt.   In John Updike's novel, Rabbit, Run, the protagonist, Harry "Rabbit" Angstrom lives his life by the rules of the game of basketball.   Rabbit is a man who has, until the beginning of the book, played by society's rules.   But Rabbit's ambivalence is different from that of those around him; he has trouble communicating, and as a result he is often misunderstood and is constantly frustrated by the actions and expectations of others (Regehr).  Ã‚   In high school, Rabbit was a first rate basketball player and now, in his late twenties, is a middle-class man; working in a middle-class job, living in a middle-class apartment.   Though we may not choose to exist in this brown-gray environment, neither would our twenty-something protagonist, and that is precisely the point.   That we can be disgusted and frustrated along with him is what gives substantial balance to his sometimes unlikable decisions, and helps us react fairly to them (Tragic). This substandard is an immense disappointment to Rabbit's expectation that he, and his surroundings, would be of the highest classification throughout his post-high school life as they were in his days as a basketball star.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What defeats Rabbit in real life is the absence of a counter part for the basket in basketball.   Rabbit loves the games because they create and clearly define goals, the way to get points, becoming first rate, a success.   Contrastingly, the real world does not tell him what that something-that-wants-him-to-find-it is (Markle 46).   Rabbit does not have the ball, he does not have the key to the goal in his hands.   But thr... ... Secondary Sources Eiland, Howard & Thornburn, David. Twentieth Century Views: John Updike, A Collection of Critical Essays.   Copyright 1979 by Prentice Hall, Inc. Magill, Frank.   Survey of American Literature.   Vol. 6 Ste-Z 1885-2224.   Marshall Cavendish Co. New York.   Copyright 1991. Edited by Frank Magill. Markle, Joyce B.   Fighters and Lovers:   Theme In The Novels of John Updike.   Copyright 1973 by New York University. Regehr, John.   Rabbit, Run (John's Book Pages).   Copyright 1998 by John Regehr http://regent.org/books/reviews/rabbitrun.html.   04-02-00 Trachtenberg, Stanley.   New Essays on Rabbit, Run.  Ã‚   Tragic Unraveling of a High School Jock.   Reviewer: jzk.   4/13/00. http://www.amazon.com/exec/obidos/ISBN%3D0449911639/maraspgr.../002-4808496-///380.  

Encouraging Students to Be Literate

It is important for teachers to motivate students to develop literate lives both in the classroom and in society. For some children the desire and importance of literacy is not instilled within the home so teachers need to be prepared to handle this job on their own. In my opinion students need to understand the importance of being literate. They need to understand that reading, writing, listening and speaking are essential to functioning in society. Everyday our lives revolve around our literacy. It seems nearly impossible to live a functional and successful life as an illiterate individual.If students do not understand the significance of literacy they may not aspire to become literate. In my classroom I stress the importance of literacy and try to make my students think about the future. Aside from stressing the importance of literacy, I also use strategies to help motivate my students to literate. Many of these strategies and ideas were discussed in our textbook and I feel they a re beneficial in motivating students to become literate citizens. One way I motivate my students is through modeling. I try to modeling that literacy can be pleasurable and it does not have to be a painful and forced activity.Students need to see that I enjoy reading and writing. I also model good reading and writing strategies. It only makes sense that the more my students see and hear me read the more they will want to try it themselves. I can model literacy through read-alouds and other activities. It is also important that students are given real-life experiences. I try to find real reasons for students to write. Sometimes students need to feel a significance to their reading and writing. Are they just constantly writing just to write or is there a purpose?I ask myself that question frequently. I try to create writing assignments that are meaningful; Students can write thank you cards, Christmas cards and etc. I also feel that technology can be an important piece in motivating s tudents. Some reluctant writers can type out their papers rather then write it out. For some students this is a huge motivator. Using the computer and not worrying about hand-writing can be exciting and relieving for some children. I have used this within my classroom and found it helpful for many students. It is also important to tress here that technology is large part of society today so students should be given the opportunity to express their abilities through technology. Last but not least, Id like to stress the importance to selecting activities that are meaningful, engaging and challenging. Too many times I hear and see students listening to a teacher explain something and then students complete endless worksheets. In my opinion this does not motivate and encourage students to become literate individuals. This tells students that literacy is boring in irrelevant. Teachers need to design lessons that have meaning to the students.There needs to be some background knowledge and relationship to the student. Lessons should also be engaging and interactive. Students should be able to participate through discussions, think-pair-share, concept maps and other activities that promote thinking and learning. Activities should be challenging but not too challenging. They should require thinking but not too stressful. I like my students to feel success when doing activities. The feeling of success builds confidence. It just seems that when one is confident in their literacy abilities they will be more willing to practice and grow to become better.

Popular Culture and Gender Equality

Popular culture continually mutates and occurs uniquely in place and time. It represents a complex of equally interdependent points of view and values that influence society and its organizations. It also influences people in various ways: this is important because it creates balance between certain societies in our everyday lives, but can also have a negative impact as it creates inequality which may lead to conflict. A good example of this is gender inequality in decision-making at all levels. Despite the widespread movement towards democratization in most countries, women are largely underrepresented at most levels of government. They have made little advancement in reaching political power over the years or in achieving the target certified by the Economic and Social Council of having 30 percent women in positions at decision-making levels by 1995 (image 1). Inequality in the public can often begin within the family when power relations between men and women are unbalanced with unfair attitudes and activities (image 2). The unequal division of labour and responsibilities within households based on unequal power relations also limits women's potential to find the time and develop the skills required for participation in decision-making in wider public environments. Power and knowledge is not the same thing, however they are both very dependent on one another. Therefore without knowledge, power cannot be initiated. Feminists theorize that it is man that holds the key to knowledge in society today; therefore, power naturally follows. As for the entertainment world, the opinions of screenwriters and producers become implanted into our culture and present a base for gender roles. Traditional female roles are still being presented in the mass media, and as feminism takes the spotlight, more viewers are taking notice and little films are presenting equality. A good example of this is Sandra Bullock in the movie called Miss Congeniality (image 3). As a woman with many masculine qualities, (image 4) Gracie somehow becomes the last resort for a F. B. I. assignment as undercover Miss New Jersey in the Miss United States Pageant. Gracie follows the path to a cuter, mannered woman, but still keeps many characteristics of her masculine personalities by the end of the film. Another common area of popular culture where gender inequality takes place is the PC gaming world. The awful sexist plot of Starcraft 2 is not at all a secret: it is widely mocked and insulted (image 5). The single-player campaign storyline for one of 2010?s best-selling PC games stands between bad writing and extreme social politics as it comes across to be very offensive. Not many people like it, although in the testosterone-filled world of hardcore PC gaming, most people haven’t taken too seriously just how sexist it is. In everyday life, people are forced to deal with gender equality in their workplaces (image 6). Some believe that gender inequality persists in the modern world because men and women are different in behavior and preferences in so many ways. Social institutions know that, and some try to work around it in ways that don’t disadvantage women unreasonably. That is why most employers don’t pay women less than men for the same occupations, but acknowledges that women choose different occupations than men, usually occupations paying less (image 7). One of my favourite examples of promoting change in society is the song called Cant Hold Us Down by pop artist Christina Aguilera in which she creates a female empowerment anthem, expressing her disgust with the double standards of society (image 8 and 9). She feels that male stars are respected and worshipped for bragging about their wild sex lives, but when women like Aguilera try to express their sexuality, they get labeled as whores. Although it may sometimes be challenging to live in a world filled with inequality, it is important we realize that nothing in life is easy and woman all need to stand together in order to change the society in positive ways that promotes complete equality.

Mutual Fund Project Essay

The fund employs a passive management investment approach. It is a low cost way to gain diversified exposure to the equity market in the United States. The fund invests in 500 of the largest companies in the United States. The companies span many different industries and the fund accounts for about 75% of the United States stock market’s value. VFINX measures the investment return of large-capitalization stocks. The most obvious risk is the volatility that comes with its full exposure to the stock market. The mutual fund portfolio’s composition is made up of 99. 45% stocks and . 55% cash. The expense ratio for this mutual fund is . 17%. This is the annual fee that shareholders are charged. It expresses the percentage of assets deducted each fiscal year for fund expenses, including 12b-1 fees, management fees, administrative fees, operating costs, and all other asset-based costs incurred by the fund. For the Year-to-Date (ytd) rankings in its category, VFINX ranked in at 24 according to Yahoo! Finance. Over the last 10 years, the fund has performed in direct correlation to the S&P 500 being that it is an index fund and there is a beta of 1, meaning that whatever the S&P 500 does, the fund will do as well. VFINX is a good choice if an investor is seeking a mutual fund that offers the stability of large, established companies and the wide exposure of a fund that holds both value and growth stocks. Fidelity Magellan Fund (FMAGX) has ridden the ups and downs over the years of the market’s roller coaster. The fund has gone through many changes over the years and one of the most important key factors to the fund’s performance has been related to the way it was managed. The fund currently has assets totaling 14. billion and its portfolio consists of growth and value stocks across the capitalization spectrum from around the world and the United States. The fund keeps about 20 percent of the holdings in foreign stocks. It is one of the world’s most known actively managed funds and has finally found some stability due to its newest manager, Harry Lange. In 2008, during the financial crisis, the management chose to stay aggressive instead of investing defensively and incurred a bad loss, which lead to the changes in management. FMAGX is classified as a large growth fund and is ranked 24 in its category according to Yahoo! Finance. The 3-year beta is 1. 7, which means that it bears more risk than investing directly in the S&P 500, however this also means that it could provide heftier returns. The mutual fund portfolio’s composition

Women Community Organizers often Engage Popular Struggles on More Than Research Paper - 1

Women Community Organizers often Engage Popular Struggles on More Than One Front - Research Paper Example Communities to not form by themselves, but they are organized so that a strong relationship is built among the participants. This process of building a community and sustaining it throughout the period is called ‘community organizing’ and the process involves not only building a network of individuals, but also the identification of goals and action towards those specific goals. According to Snow, et al (1986), the process of community organization can mean the entire process of organizing individuals, sorting out the relationships, identification of goals and paths, mobilization of individuals and maintenance of a strong network. Until sometime back, community organizing was not a very popular subject with the scholars (Davis, 1981). Therefore, very little is known about the origin of the theories of community management and whether, the theories of social movements can be applied to the way in which community organization works (Stoecker, 1993). To this caveat of liter ature of social movements and community organization, there is also the lack of awareness of what roles that gender discourses play in these communities. Only in the past decades, gender has received a high consideration (Robnett l996), Gender, which can be considered to be a social product of any interaction is also redefined and reconstructed through any social movement or community organization. With any community organization or social movement, the differences and inequalities in terms of gender equations come out more strongly. According to Brandwein (1987), gender has an effect on the way in which problems are identified and choices are made. For example, in a community or social movement, the responsibilities that individuals have outside of the movement are not taken into account (Stoecker, 1992) and when it is taken into account, the way in which women are involved gets restricted. In the New York Tenants movement, the role of women was confined to the most basic of activi ties, where as men were involved in complex issues. (Lawson and Barton, 1980). Therefore, the community organization work contributed by women during social movement gets ignored. Robnett (1996) has challenged the narrations and accounts of movements that have ignores and neglected the role of women activists. Barnett (1993) has challenged the research related to social movement and community management that projects the spokesperson of the movement while ignore the workers who work at grass root, who are often women. Therefore, even though there is a very high involvement of women organizers in the field of community organization, the image and projection always comes out to be that of a male dominated effort. Even though these movements talk about democracy in participation, the actual way in which these movements are projected and carried out do not practice this democracy in terms of gender equations. According to Weil (1986), the strategies get influenced on ‘macho powerà ¢â‚¬â„¢ and zero-sum competitiveness. As a result of this approach, the challenges that women face in participation in these movements is not confined to the direct engagement in these movements and they face challenges at multiple levels. Apart from contributing to these movements, there is lack of visibility, pressure to take up more grass root level or administrative challenges, making sure that other responsibilities such as child care and home management happens smoothly. This study takes a detailed look at the way in which women community organizers engage in popular struggles in more than one front. For any woman who participates in these community organiz

Marketing Communitations Paper Essay Example | Topics and Well Written Essays - 750 words

Marketing Communitations Paper - Essay Example In essence, marketing communication is among the most basic aspects in enterprise interactions, yet the most challenging to state. Technically, it may imply anything, which the marketing sector generates to meet prospects and clients, regardless of if the mode used is the sales brochure, press release, or advertisement (Luxenberg 27). Marketing interactions is largely concentrated on developing items, as desired, to assist develop brand awareness, create hints, raise Web site traffic, pulled shoppers, and attain other goals associated to improving products and services. To finish their multiple projects as well as campaigns, marketing communications coordinators usually work with representatives, freelancers, and design organizations to alongside their in-house employees. For centuries, Sushi in Japan has turned to be significantly common in Western world (Karimi). Currently, Sushi targets everyone young to old as it offers both a bar and restaurant services of separate but adjacent buildings. Regardless of usual reaction of disgust at the likelihood of consuming uncooked fish, Sushi is just a meek and pleasant meal, which may just be liked by its target audience that include children, adults vegetarians, as well as the exceedingly squeamish. Sushi is a remarkably heal dish mainly fish, rice, and vegetables since it has to often be made with fresh ingredients. This is not just for consumer’s safety but also to enhance its flavor that is improved using ginger, soya sauce, and wasabi. For the Sushi encounters, it may be linked to the NBC Bay Area City where at Silicon Valley’s worldwide accessibility and impressive slams at AT&T park just offers the best (Karimi). The Bay Area City is greater than a region – it is the way people participate and where brand belongs. Just like Sushi meal, NBC Bay Area links locals with individuals, events, and places that concern them. The city boost of its events that attract people from across the world, ther efore, collaborating with healthy fast-serve sushi provides them with essential events, content, and characteristics making the joint a center of conversation. Such a marketing strategy of associating with other renowned companies ensures steadiness and proven growth throughout (Clow& Baack 6). Sushi has made the lead in mainstream dining, currently accessible in multiple of buffets alongside grocery stores. The major designated market areas (DMAs) for the clients, therefore, are at major joints in town like NBC Bay Area City. by making the major towns DMAs, they will get support since the NBC Bay Area provisions generate creative prospects for their brand. The town involves their worth regional audience with schedules such as â€Å"Class action,† evaluating public learning matters, or â€Å"Press† at this DMA, technology show and association blog attract even the hardcore individuals. These selected DMAs for Sushi also takes advantage of the 2011 Giants strategies, th at opens even more opportunities since such events are attended regularly and in different places. Once the brand has been identified, people will just be placing orders and Sushi restaurant will grow steadily (Clow& Baack 7). On the other hand, United States census forecast indicates modern trends of growth nationwide. The nation is modifying, which also leads to changes in people’

The life of a nuer cow Essay Example | Topics and Well Written Essays - 1500 words

The life of a nuer cow - Essay Example They began an especially active migration about the mid 1800s. As they moved gradually east, they pushed the Anuak farther east into Ethiopia. During this period many Dinka people were incorporated into the Nuer community. Atuot and Nuer traditions indicate origins with the Dinka in what is now known as Western Nuerland. These traditions say the separation of the three occurred due to a dispute over cattle ownership.Like many of his pastoral neighbors, a Nuer man's dearest possession is his cattle. Life depends on cattle and a Nuer will risk his life to defend them or to raid his neighbor's cattle. The Nuer worldview is built around the herds and prestige is measured by the quantity and quality of the cattle a man owns. Men and women take the names of their favourite oxen or cows and prefer to be greeted by their cattle names. While they do engage in agricultural pursuits, the care of cattle is the only labour they enjoy. It is said that conversation on virtually any subject will ine vitably involve a discussion of cattle.The Nuer, a tall and very dark people, and are related to the Dinka, who live to their west, and their culture is very similar. The Nuer, call themselves Naath, meaning "human beings." The Nuer, Dinka and Atwot (Atuot) are sometimes considered one ethnic group.Their culture is organized around cattle. But since the Nuer people live in the Upper Nile valley, Nile perch is also an essential part of their economy. Grains and vegetables supplement this diet. None of the food commodities are produced for market purposes. Cattle are not primarily for food, but Nuer drink their milk. Meat is eaten at important celebrations when an animal is sacrificed. The Nuer living pattern changes according to the seasons of the year. As the rivers flood, the people have to move farther back from the river onto higher ground, where the women cultivate millet and maize while the men herd the cattle nearby. In the dry season, the younger men take the cattle herds closer to the receding rivers. Cooperative extended family groups live around communal cattle camps. Cattle play an important part in Nuer religion and ritual. Cows are dedicated to the ghosts of the owner's lineages and any personal spirits that may have possessed them at any time. The Nuer believe they establish contact with these ancestor ghosts and spirits by rubbing ashes along the backs of oxen or cows dedicated to them, through the sacrifice of cattle. No important Nuer ceremony of any kind is complete without such a sacrifice. NUER COW - 1930's It was the Dry season of 1931 and I had recently been purchased by a young, tall man from a small tribe in Southern Sudan. He purchased me as a wedding gift for his new wife, who was later revealed to be the one who was my primary milker. When I was taken back to their tribal area, I was in complete surprise at how many other cattle there were surrounding me. I had never seen anything like it, as I had been bought up in a relatively poor community. The fact that there were many other cattle neighbouring me gave me the impression that the tribe I had now been apart of, must have been fairly rich. I couldn't help but wonder why I was chosen out of all the other cattle, to be taken back to this place. I thought that it might've been because I was relatively plump and fat, and this worried me. My owner would occasionally rub ash across my back and speak of ceremonial chants, in a very loud and daunting matter. It