Answer week 8 Essay Example | Topics and Well Written Essays - 500 words

Answer week 8 - Essay Example Before any business, considers investing in any form of corporate social responsibility, it must remember that the main responsibility is to represent the business stakeholders. So long as an organization behaves responsibly, generating a profit, creating employment, supporting the health of the economy, and increasing wealth are the most responsible things that an organization can do. Remaining focused will ensure that CSR efforts are not taken as manipulative. 2. It is true that the main objective of any business organization is to remain profitable, but to do may require investment in CSR, which may also increase the organization’s operational costs. The actions of an organization, affect the perceptions and behaviors of its clients and community around it (Pava 2008). It also affects it own health and that of the environment around it. An organization needs to consider the implications of its actions on its business and reputation. Before investing in a CSR program, businesses need to determine if it will conflict with the objectives of the organization, and if so such an initiative should be stopped. A healthy organization that meets its objectives is more beneficial to the society than an organization that engages in CSR but is not performing well. The best way that an organization can do good to the community is by performing well. 3. Kramer and Porter have approached the issue of CSR in a realistic manner. Some companies that have invested heavily in CSR have failed to meet their strategic objectives because they initiate such projects without considering the company’s strategy. Some of the most significant material that has been left in the module material is the failure of organizations to view their efforts at CSR from the perspective that they view their core business strategy (Tanget et al 2012). With such a strategy, organizations will realize that CSR is more than an expense or limitation but a source of competitiveness, growth, and

Social media and Business Communication and Advertising Essay

Social media and Business Communication and Advertising - Essay Example This paper illustrates that social media has become a major part of business promotion strategy. The trend in marketing and advertising is moving towards social media. Business marketing and promotion are moving from the traditional media such as television and print media. The social media offers businesses, big and small, a range of advantages that can be useful for the purposes of ensuring that the business benefits the most from its investment is marketing and promotion investments. Social media offers the business a range of services that are useful in business and brand promotion. To begin with, it can be useful as a way to give the customers a personalized communication platform. Businesses can respond to customers’ requests, queries, and communication on a one-on-one basis and this can be very useful in creating customer satisfaction. In this regard, social media offers a way for the business to be able to communicate on a personal level with the customers. However, be ing able to take advantage of the social media platform is not an easy fit for the businesses. Only those businesses that are able to come up with a well-laid social media strategy are able to benefit the most from the social media platform. In this case, businesses must be able to know how to take advantage of the social media to be able to take home the benefits. In fact, businesses that are unable or that refuse to take advantage of the social media end up suffering.